The Global Marketing Alliance

Tag: vouchers

Mobile apps – should you include an app in your marketing campaign?

Post author By Max Chekalov
Post date 11th July 2018

Come on, get appy! Max Chekalov shows how brands are successfully using mobile apps in their marketing campaigns – and he tells why your business might do well to consider getting an app, to improve the customer experience and boost your sales.

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Tags customer engagement, customer experience, Ikea, marketing strategy, mobile apps, mobile marketing, Nissan, personalisation, QR codes, smartphones, vouchers

CRM Data Driven Channels Europe Insight UK

Rewards and incentives: are they enticing the modern savvy shopper?

Post author By Sally Hooton
Post date 10th February 2017

rewards and incentives target millennials

The concept of rewarding customers for their business has been around for decades. From ‘savings books’ that allowed consumers to save stamps that could be exchanged for products, to modern day schemes like reward cards, brands have long been leveraging customer data and using incentives to encourage customer loyalty. So how can marketers best take advantage now of the ever-developing rewards market?

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Tags customer loyalty, incentives, rewards, vouchers