Author: Rob Meakin

Rob Meakin has more than 20 years’ experience. With a highly technical background, he has also been responsible for successful development projects for customers. Meakin joined forces with Paul Crudge to form Pro-Networks in 2002. Loyalty Pro was born out of Pro-Networks’ desire to produce a technically superior system for the loyalty market, becoming the first in the UK to capture real-time transactions in-store.

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CRM Data Driven Channels Europe Global Insight UK

Personalised customer loyalty schemes are ‘the route to retail success’ – case study

Using the example of a food chain based in the north of England – that offers the hugely popular and now famous Yorkshire pudding wraps – Rob Meakin details how well personalised customer loyalty schemes can work and how shoppers expecting speed, efficiency and simplicity in every step of their retail experience can tap into a ‘membership economy’.

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