The Global Marketing Alliance

Tag: geo-location data

A GDPR revolution for location-based in-app advertising ‘to benefit consumers and the industry’

Post author By Rodric Bark
Post date 5th April 2018

Some industry commentators have called time on the current ad tech ecosystem for in-app advertising, citing GDPR – the incoming data protection regulation – as its death knell. But Rodric Bark sees this as a GDPR revolution – an opportunity for the industry rather than a threat, delivering data protection and improving targeting. Here’s how:

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Tags data privacy, geo-location data, location marketing, mobile ads, mobile apps, mobile marketing

Data Driven Channels Europe Global Insight Mobile UK

The path to purchase: marketers are still insecure about mobile

Post author By Sally Hooton
Post date 11th April 2017

Despite the significant increase in the amount of data and signals at their disposal, the majority of marketers feel they haven’t got to grips with how to adequately tap into the way people use mobiles today and remain insecure about mobile in the customer journey.

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Tags cross-device, geo-location data, mobile apps