Trust in digital advertising is at an all-time low thanks to various data misuse scandals and the public's growing awareness about how their data can be exploited. While GDPR can be seen as the regulators big stand on behalf of consumers, the industry itself should be taking a proactive approach too. So what should advertisers and vendors do? Ben Humphrey suggests five key areas where they should take action.
Have you ever wondered what consumers really think of mobile apps? With the usage of mobile apps becoming common practice, businesses that have apps need to know what’s working and why. The initial questions that need to be asked are:
- how much do consumers spend in the app store?
- how do they hear about new apps?
- are they concerned about their personal data?
- do consumers prefer to use a website over an app?
These are just some of the key points that businesses and retailers need to be aware of before tackling an app of their own. Letting consumers explore products, discover deals, locate nearby stores and even place orders in advance is a huge business opportunity; especially as research shows that consumers who use mobile apps to shop tend to buy more than they might in a store.
Having an official branded app helps demonstrate that you are a modern, connected business. When consumers search for your brand in an app store, you want an app to be there to catch those highly motivated shoppers. However, just creating an app is one thing, being sure it doesn’t load slowly or crash is another. You’ll need to consider the best types of promotional apps, that provide consumers with information about your product or service, along with direct access to the latest news. Other key aspects are revealed in this mobile apps infographic by app developers UK which surveyed consumers on the apps they use to try and determine what features work. Click the image to be able to enlarge it.
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