Tag: AirBNB

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Data Driven Channels Global Insight

Jet set for the ideal customer journey: joining up traveller data

traveller data

How can airlines and airports, together with associated retailers, boost the customer experience and also benefit from sharing traveller data? Strategist Jon Reay examines upgrades, discounts and rewards and the possibility of a single mobile app offering opportunities for co-operating brands at airports. He shows how small improvements to the customer journey through the airport – literally and digitally – could have a significant commercial impact for all.

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Data Driven Channels Europe Global Insight UK

Building customer relationships: personalisation – who cares?

personalisation

Developing a good, relevant and personalised experience has been proven to help marketers with building customer relationships. Research shows that brands sending birthday offers are likely to improve the experience for more than half the 18-21 age group, but for less than a third of the 50+ age group. So who wants personalisation and who doesn’t? Take a look:

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Best practice Data Driven Channels Global

5 best ways to use social listening for your business

social media listening

Social media listening can have a monumental effect on your business – garnering customer insights and improving engagement, building brand loyalty and, thereby, increasing revenue. Learn how and why to do it well:

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Europe Global Insight Strategy and Management UK

Brand partnership – deploy dream teamwork to triumph in customer loyalty

account-based marketing , brand partnership

Relevant brand partnership can help marketers deliver successful loyalty programmes – and the strategy goes beyond offering exclusive and unexpected customer experiences. Partnerships also give brands access to a wider set of customer data that will drive loyalty by association. What’s not to like? Just make sure you get the right partnership, says Chris Wilson.

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Global Insight Strategy and Management

Platform marketing: how to harness the power of networks & communities

platform marketing

It’s a new kind of business model which can scale rapidly (Airbnb, Uber) by harnessing network effects: platform marketing . . . here’s how it works:

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Data Innovation Global Insight

Agility, experimentation and culture change: what innovative start-ups teach brands

start-ups teach brands

Competition and a threat or potential strategic partners and source of fresh talent? What’s the view of corporates about entrepreneurial companies just starting out in the marketplace . . . and what can those tech-savvy innovative start-ups teach brands?

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