Sophie Parry-Billings is responsible for the marketing and PR strategy of Acceleration Partners across the EMEA region. Focusing on growing AP’s reach in EMEA and new business acquisition, she works across a range of marketing tactics, including content marketing, event management, social media, demand generation, website management and design. She has worked in the affiliate industry for more than four years and, prior to Acceleration Partners, she worked at European affiliate network, affilinet in the sales and marketing team, managing the marketing team for the network’s UK office.
A poll among social media influencers has revealed why many prefer Instagram to Snapchat. Sophie Parry-Billings details the survey results and explains how marketers can leverage social influencers to further their campaigns.