Tag: demographics

Embrace the golden marketing opportunity – prepare for the silver tsunami

Post author By Tanya Chopp
Post date 22nd June 2018

The over-65s and their caregivers are a fast-growing segment and a ‘silver tsunami’ is approaching, says Tanya Chopp. Perhaps redolent of the inauguration of Donald Trump – who, at 70, was the oldest elected US President ever – seniors and the middle-aged are now taking centre-stage. So create products & services that cater for the ageing Baby Boomer demographic and campaigns that reach out to the grey market to make sure you don’t miss out on one of the largest opportunities of our time.

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Tags baby boomers, data segmentation, demographics, Gen X, millennials, segmentation, seniors, targeting

Data Driven Channels Global Insight

Segmentation and the savvy shopper – demographic data is a start, but is it enough?

Post author By Pini Yakuel
Post date 24th April 2018

The longstanding assumption among retailers has been that women will buy, no matter what the price. But Pini Yakuel, challenging traditional segmentation personas, says latest research delving into demographic data proves that it’s actually the girls who win the best deals, the optimal value for money. However, he says far more attention is required to ensure that savvy shopper remains loyal to a brand. So indeed, no matter what the price, it’s all about the crucial customer experience.

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Tags analytics, consumer behaviour, customer data, customer experience, data science, data segmentation, demographics, discounts, marketing strategy, personalisation, retail

Data Management Global Insight Strategy and Management

Make your marketing more relevant: deep dive into customer segmentation

Post author By Abhi Yadav
Post date 15th March 2018

Clearly understanding the need for customer segmentation puts marketers on their way to targeted, tailored and relevant marketing, says Abhi Yadav. But add to that some more detailed how-to info and you can empower your customer data, meaning you are even better placed for a greater return on your investment. Here’s that how-to info:

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Tags data analytics, data segmentation, demographics, targeting

Data Driven Channels Europe Global Insight UK

Building customer relationships: personalisation – who cares?

Post author By Nina Aggarwal
Post date 11th October 2017

Developing a good, relevant and personalised experience has been proven to help marketers with building customer relationships. Research shows that brands sending birthday offers are likely to improve the experience for more than half the 18-21 age group, but for less than a third of the 50+ age group. So who wants personalisation and who doesn’t? Take a look:

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Tags AirBNB, Amazon, Apple, branding, data science, data segmentation, demographics, email, marketing strategy, millennials, Nike, personalisation, smart devices, social media, Very, Virgin Trains

Data Innovation Global Machine Learning Next Practice

Digging into big data: how deep learning can unlock marketing insights

Post author By Tim Scargill
Post date 5th October 2017

The news is full of how artificial intelligence will transform the world around us, but as marketers, how will it impact our industry specifically? Here we explore why one technology in particular holds a lot of promise for data-driven marketing. Because in all that big data we produce, there are countless hidden insights that we’re missing every day — and deep learning is the key to unlocking them.

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Tags AI, Artificial Intelligence, Big data, customer data, data analytics, data segmentation, demographics, machine learning, marketing campaigns, predictive analytics, social media

Best practice Global Strategy and Management

Selling to Generation Z: what brands can learn from online fast fashion

Post author By Katie Woodhead
Post date 4th October 2017

From product selection and presentation through to search, filtering and promotions, retailers such as ASOS, Missguided and PrettyLittleThing are top of the class when it comes to speaking to Generation Z. As these technologically fluent post-millennials enter the world of work and start to purchase from a wider range of brands, how can retailers tempt them across their virtual front door? Katie Woodhead examines lessons other brands can learn from the online fast fashion fraternity in communicating with the twentysomethings –
the next generation of consumers.

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Tags branding, customer engagement, customer experience management, customer loyalty, demographics, e-retailing, influencer marketing, luxury brands, marketing strategy, millennials, mobile, mobile apps, social media, voice search

Data Management Insight Strategy and Management

Online marketing science – changing billboards to banners isn’t enough

Post author By Pini Yakuel
Post date 28th September 2017

Technology has created a new era for marketers, says Pini Yakuel. But the move from traditional media to the web is not as simple as putting ads online – they must be carefully targeted so as not to bombard and provoke the viewer into deploying ad-blockers and shifting their loyalty elsewhere. Customer data should be carefully individualised and detailed, segmented into specific personas; the art of advertising has morphed into the online marketing science of data analytics.

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Global Insight Strategy and Management

Getting the marketing message across – why the voice you choose is vital

Post author By Stephanie Ciccarelli
Post date 19th September 2017

marketing message, influencer marketing 2.0

Do you use a celebrity or the girl next door to share your marketing message and win share of voice within your target marketplace? The tone you take is telling, as research shows, says Stephanie Ciccarelli.

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Tags baby boomers, content management, content marketing, creative, demographics, film, millennials, mobile, mobile apps, radio, virtual reality, voice-over

Americas Europe Global Insight Strategy and Management UK USA

What does dominance by internet giants Google and Facebook mean for data marketers?

Post author By Hannu Verkasalo
Post date 14th September 2017

Facebook and Google increasingly dominate the time people spend online and there are both pros and cons in this web duopoly. Verto Analytics’ Dr Hannu Verkasalo spells out the implications for data-driven marketers of having two such powerful internet giants.

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Tags cross-device, data analysis, demographics, Facebook, Gmail, Google, Google Search, Instagram, internet trends, marketing campaigns, mobile, mobile apps, Snapchat, social media, user experience, web analytics, WhatsApp, YouTube

Big Data Data Innovation Global Next Practice

Analytics and targeting: why marketers vacuum up data

Post author By Tim Scargill
Post date 10th August 2017

Recently, the possibility of selling data collected by a robot vacuum cleaner triggered a debate about legality and ethics. But why would marketers vacuum up data and how would they use information about a home’s square footage, furniture and other personal details to reach customers? Tim Scargill discusses the many ways marketers utilise data analytics to predict consumer behaviour, improve targeting and personalisation and determine the ROI of their marketing efforts.

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Tags Amazon, Big data, CRM, customer retention, data analytics, demographics, Google analytics, location marketing, machine learning, market research, marketing campaigns, personalisation, predictive analytics, Promotions