SEO & content marketing can help you expand your reach – if you get the strategy right! Content marketer Stacey Wall reveals the importance of understanding ‘audience intent’ for creating a strong foundation for your strategy.
So what is audience intent and how can you uncover it? Stacey answers these questions and much more in this timely SEO and content marketing masterclass.
A survey conducted by BrightLocal among search professionals in the US has revealed key findings – such as growing optimism for this year and going forward. Jamie Pitman examines the details and compares revenues of agencies and freelancers, as well as looking into the most in-demand services asked for by local search industry clients.
You have written an article for your website and now you hope that blog you post will attract and engage visitors. Make sure it does by deploying the best SEO practices, says Jay Kang – who details how careful use of WordPress and search engine optimisation can boost your site’s rankings and ultimately drive more people to your e-shop window.
Ranking high in search engine results pages (SERP) is important, but the main aim of your digital marketing strategy should be to leverage search engine optimisation in order to create real value for the user and to improve the user experience. Here are crucial SEO tips that explain how… and why:
Facebook and Google increasingly dominate the time people spend online and there are both pros and cons in this web duopoly. Verto Analytics’ Dr Hannu Verkasalo spells out the implications for data-driven marketers of having two such powerful internet giants.
Managing pay-per-click (PPC) advertising can prove time-consuming, but paid search is often a major part of a marketing strategy. Here are tips and tactics to help SMEs save time with their PPC advertising by leveraging technology.
PPC campaigns are a vital marketing tool for developing brand awareness, increasing traffic and driving sales. However, even paid advertising can fail when used incorrectly and often marketers are left wondering why their AdWords campaign failed. Here are examples of good and not-so-good practice – and top tips on getting it right.
The story of a passenger being dragged off an overbooked United Airlines flight hit the headlines and led to furious criticism. We take an in-depth look at the data driven marketing story behind those headlines and weigh up the potential long-term brand impact.
Perfecting the art of ‘search engine optimisation’ is a job well done and a big tick in the marketer’s skillset – but how about making sure your website ranks highly around the world? If you’re marketing across borders, check out some clear international SEO advice from expert Ellie Morgan.