Tag: baby boomers

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Americas Global Insight Strategy and Management USA

Embrace the golden marketing opportunity – prepare for the silver tsunami

silver tsunami

The over-65s and their caregivers are a fast-growing segment and a ‘silver tsunami’ is approaching, says Tanya Chopp. Perhaps redolent of the inauguration of Donald Trump – who, at 70, was the oldest elected US President ever – seniors and the middle-aged are now taking centre-stage. So create products & services that cater for the ageing Baby Boomer demographic and campaigns that reach out to the grey market to make sure you don’t miss out on one of the largest opportunities of our time.

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Global Insight Strategy and Management

Getting the marketing message across – why the voice you choose is vital

marketing message, influencer marketing 2.0

Do you use a celebrity or the girl next door to share your marketing message and win share of voice within your target marketplace? The tone you take is telling, as research shows, says Stephanie Ciccarelli.

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