Tag: demographics

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Data Driven Channels Europe Insight UK

Social media usage – two-thirds of UK adults are engaged daily

social media usage

A new report details the demographics of social media usage in the UK by platform.

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Data Innovation Global Machine Learning Next Practice

Machine learning: $42bn global boost for ad spend, says Juniper

machine learning

A study by Juniper Research has found that machine learning is likely to lead to an era of ‘fully personalised’ ad delivery.

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Best practice Data Management Europe Strategy and Management UK

Cost Per Mile (CPMs), data segmentation and how to reduce the fall

data segmentation

Cost Per Mile (CPM), the measurement used by marketers to calculate the price of advertising per 1,000 impressions, is falling. Alia Kheir discusses data segmentation and offers some sensible steps round the problem.

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