Don’t get weighed down by poor B2B website design and risk an even worse user experience. Verity Dearsley explains the concept of growth-driven design and how it can engage visitors, lift ROI and propel your business onwards and upwards.
Are you analysing where e-commerce transactions are taking place and what devices your customers use most? Patrick O’Doherty has been examining information about conversions and device use and here reveals some trends and takeaways.
Providing customers with personalised content can lift revenue by 15%, according to Harvard Business Review, so why is it that businesses so often settle for producing generic marketing – or, worse, create messages that simply do not translate? Robert Berkeley says they need to do more to localise content if they are to draw in customers and grow their businesses.
If you are in the process of setting up a new website, think carefully about the domain name you aim to use. It’s the first thing your potential customer will see and should sum up concisely and accurately what your business is all about; so don’t try to be clever – be clear. These expert tips and an infographic explain how.
Marketers want to know that their investments in digital advertising are protected against fraud and ads appearing on illegal or inappropriate websites. JICWEBS’ chairman Richard Foan explains what steps towards ensuring online brand safety have been taken by the industry.
Facebook and Google increasingly dominate the time people spend online and there are both pros and cons in this web duopoly. Verto Analytics’ Dr Hannu Verkasalo spells out the implications for data-driven marketers of having two such powerful internet giants.
Ranging from which consumers are most likely to purchase to which campaigns are most effective, marketing automation tools with their heads in the cloud keep marketers’ feet firmly on the ground, presenting them with instant information and access to data. But there are giants out there, vying to be the best automation platform. Daniel Wiglas has been personally testing and studying form avidly – as part of his Master’s thesis – and here presents a round-up of his findings:
How can ‘attributes’ be used to boost local marketing potential? These examples – Berlin and San Francisco locations – show how leveraging business attributes can provide potential consumers with a richer search.
The online experience can be affected by spammers attempting to boost interest in trending topics and attack bots trying to impersonate human users. Generally, these impersonator bots are up to no good; what can be done about them?
Here’s how a university website rose from zero to hero in the UK Higher Education league tables after prioritising the user experience through digital transformation.