The Global Marketing Alliance

Tag: Gen X

Embrace the golden marketing opportunity – prepare for the silver tsunami

Post author By Tanya Chopp
Post date 22nd June 2018

The over-65s and their caregivers are a fast-growing segment and a ‘silver tsunami’ is approaching, says Tanya Chopp. Perhaps redolent of the inauguration of Donald Trump – who, at 70, was the oldest elected US President ever – seniors and the middle-aged are now taking centre-stage. So create products & services that cater for the ageing Baby Boomer demographic and campaigns that reach out to the grey market to make sure you don’t miss out on one of the largest opportunities of our time.

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Tags baby boomers, data segmentation, demographics, Gen X, millennials, segmentation, seniors, targeting

Best practice Europe Global Strategy and Management UK

Diverse marketing and brand reputation: why it’s so important to embrace diversity

Post author By Lucy Smith
Post date 12th June 2018

How ‘diverse’ are your marketing teams? Are they viewing a campaign’s creativity from a multi-cultural, gender-fluid, age/ability-inclusive perspective? Or is there still an insensitive slant towards sweeping generalisation in your marketing messages? Lucy Smith calls for more diverse marketing and shows how and why your care and regard for all minority groups and segments can enhance your business reputation and customer loyalty.

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Tags content management, content marketing, customer experience, customer loyalty, diversity, ethics, ethnicity, Gen X, Gen Z, gender, marketing agencies, marketing campaign, marketing campaigns, marketing strategy, millennials, reputation, segmentation, social media