Tag: machine learning

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Big Data Data Innovation Europe Global Insight Netherlands UK

Time to stop drowning and start riding the Big Data wave

Big Data wave

Big Data is everything, marketing practitioners from agencies around the world agree. But it isn’t easy to stay abreast of it all and many feel overwhelmed by data, data, everywhere. Don’t be engulfed by the Big Data wave, says Bart Omlo – who brings together comments from senior marketers on how companies are adjusting their strategies and using the latest technology to keep up with the ever-increasing data flow.

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Artificial Intelligence Data Innovation Global Insight

Enhance marketers’ performance, skyrocket creativity – leverage AI

AI-enabled insight, creativity – leverage AI

Modern marketers can clear their desks of mundane details and the time-consuming minutiae of their jobs and instead concentrate on personalising data, perfecting the customer experience and thus propelling their brands and businesses, says Alex Vaidya. How? They should enhance creativity – leverage AI. Here’s how it works:

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Artificial Intelligence Data Innovation Europe Global Insight UK

The power of digital personalisation: how to leverage AI to compete with Amazon

leverage AI

While e-commerce has levelled the selling field, artificial intelligence is propelling e-retail players forward, says Keren Zimmerman. Personalisation is the key to winning customer loyalty and repeat business and brands that leverage AI will turn that key. The technology is now becoming more affordable, so here’s how to compete with the bigger brands and use AI to power your audience data.

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Data Management Global Insight Strategy and Management

Tomorrow’s world today – privacy & technology: the ethics debate

privacy & technology, role data marketing

First, computer cookies as data collectors and now AI, bots and myriad automation – they are all bringing a level of ease and convenience to our lives as consumers; offering targeted ads, using our locations and preferences for relevance, saving us our valuable time. But they also offer unease and concern . . . followers or stalkers, assistants or snoopers? Just how far can technology – and brands and even governments – go when it comes to gathering and using data? It’s all about ethics, says Steven van Belleghem, delving into the great privacy & technology debate.

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Data Management Global Insight Strategy and Management

What’s next for data management and insight: 5 trends and predictions for 2018

data management and insight

Technological advancements are having a huge effect on data management and insight that can be gained from careful data analysis – delving ever deeper into big data to enhance and perfect the customer experience. Nicolas Finet takes a look down the year ahead, examining the evidence and thoughts of field experts, and makes a few considered predictions.

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Best practice Europe Strategy and Management UK

As UK DMA awards inspirational marketing campaigns, here’s our ‘best of the best’ list

societal marketing, inspirational marketing
Girl hand holding colourful balloons

As the year draws to an end, the UK DMA has staged an awards event in London, giving top accolades to campaigns that have demonstrated inspirational marketing in action. Here’s a look at some of the best ones:

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Europe Global Next Practice Strategy and Management UK

Mapping the marketing technology landscape – the Scott Brinker interview

marketing technology landscape Scott Brinker

The GMA interviews the creator and producer of the ‘Martech 5000’ annual marketing technology landscape map, Scott Brinker, who is speaking at the forthcoming MarTech Festival in London.

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Data Strategy Europe Global Insight UK

Get smarter data insight: combine depth of direct with digital dynamism

Data engagement science, smarter data insight

Dubbed ‘Direct Marketing 4.0’ and ‘Data Directed Marketing’, smarter data insight is achievable if you follow that modern approach, says Phil Andrews. Here, he describes the process required to take advantage of real-time digital markets; combining the depth and rigour of direct marketing with the reach, personalisation and real-time dynamic approach of digital.

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Artificial Intelligence Data Innovation Global Insight

Five big artificial intelligence ideas for marketing

artificial intelligence ideas

Marketing has come a long way since the scattergun approach. Customer-centricity has driven the need for polished personalisation and technology is empowering ‘laser-guided marketing’. Doron Youngerwood discusses this concept and offers some artificial intelligence ideas and tips to guide marketing ‘artists’ into becoming marketing ‘scientists’.

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Data Driven Channels Global Insight

Put​ ​context​ ​at​ ​the​ ​heart​ ​of​ ​social​ ​media​ ​sentiment​ ​analysis

sentiment analysis

Customers post good and bad opinions of products and services – and they also share witty and sarcastic opinions. All of which have been notoriously difficult for brands to measure. Sentiment​ ​analysis​ ​in​ ​the​ ​social​ ​listening​ ​world​ ​has​ ​not​ ​enjoyed​ ​the​ ​best​ ​of​ ​reputations as a ​lack​ ​of​ ​any​ ​advanced​ ​technology​ ​has​ ​meant​ ​that​ ​accurate​ ​results​ have​ ​depended​ ​on a​ ​process​ ​of​ ​repetitive,​ ​tedious​ ​and​ ​time​-consuming​ ​manual​ ​tagging​ ​of​ ​documents.​ ​As​ ​a result,​ ​many​ ​brands​ ​tend​ ​to​ ​sideline​ ​sentiment​ ​indicators​ ​in​ ​their​ ​reporting.​ ​Now​ ​all​ ​that is​ ​set​ ​to​ ​change, says Richard Sunley. Machines have been learning how to fathom irony . . .

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