Tag: machine learning

Digging into big data: how deep learning can unlock marketing insights

Post author By Tim Scargill
Post date 5th October 2017

The news is full of how artificial intelligence will transform the world around us, but as marketers, how will it impact our industry specifically? Here we explore why one technology in particular holds a lot of promise for data-driven marketing. Because in all that big data we produce, there are countless hidden insights that we’re missing every day — and deep learning is the key to unlocking them.

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Tags AI, Artificial Intelligence, Big data, customer data, data analytics, data segmentation, demographics, machine learning, marketing campaigns, predictive analytics, social media

Artificial Intelligence Data Innovation Global Insight

The marketing revolution: how AI is helping marketers to be more efficient

Post author By Olga Egorsheva
Post date 4th September 2017

Be not afraid! Instead of a revolution that routs and destroys, artificial intelligence is driving a marketing revolution that will make our industry more intelligent and empowering. It will free-up marketers from the mundanity of day-to-day tasks, enabling ever deeper analytics and insights and creating finer personalisation and customer service. Here’s how:

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Tags AI, Artificial Intelligence, chatbots, content management, content marketing, customer service, data strategy, Four Seasons, IBM, machine learning, Netflix, personalisation, predictive analytics, Search engine marketing, search engine optimisation, SEO, targeting, user generated content, voice search

Americas Data Innovation Global Insight Machine Learning USA

60s sexism to ‘noisy’ noughties and beyond: how the ad world changed after Mad Men

Post author By Dale Lovell
Post date 24th August 2017

Ten years on from the first airing of the hit TV series Mad Men, about a ‘golden age’ of advertising – a world of sexism, racism, hard drinking and even harder smoking – Dale Lovell looks at how the ad world changed after Mad Men and why the modern era of technology, appropriate data targeting and creative must coexist in order to maximise today’s advertising campaigns.

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Tags ad blocker, ad-tech, advertising, AI, Artificial Intelligence, consumer behaviour, customer experience management, data segmentation, digital marketing, machine learning, Mad Men, marketing campaigns, personalisation, smart devices, TV advertising, user experience

Big Data Data Innovation Global Next Practice

Analytics and targeting: why marketers vacuum up data

Post author By Tim Scargill
Post date 10th August 2017

Recently, the possibility of selling data collected by a robot vacuum cleaner triggered a debate about legality and ethics. But why would marketers vacuum up data and how would they use information about a home’s square footage, furniture and other personal details to reach customers? Tim Scargill discusses the many ways marketers utilise data analytics to predict consumer behaviour, improve targeting and personalisation and determine the ROI of their marketing efforts.

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Tags Amazon, Big data, CRM, customer retention, data analytics, demographics, Google analytics, location marketing, machine learning, market research, marketing campaigns, personalisation, predictive analytics, Promotions

Data Driven Channels Europe Global Insight Marketing Automation

Marketing automation tools: leaders and rising stars

Post author By Daniel Wiglas
Post date 2nd August 2017
1 Comment on Marketing automation tools: leaders and rising stars

Ranging from which consumers are most likely to purchase to which campaigns are most effective, marketing automation tools with their heads in the cloud keep marketers’ feet firmly on the ground, presenting them with instant information and access to data. But there are giants out there, vying to be the best automation platform. Daniel Wiglas has been personally testing and studying form avidly – as part of his Master’s thesis – and here presents a round-up of his findings:

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Tags AI, Big data, content management, content marketing, CRM, data analytics, data segmentation, email, influencer marketing, machine learning, marketing campaign, marketing cloud, mobile apps, personalisation, social media, web analytics

Data Driven Channels Global Insight Marketing Automation

How Amazon’s weather personalisation tool spotlights a hot trend in marketing

Post author By Sally Hooton
Post date 1st June 2017

Clever PR tactic or high-level marketing strategy? Does this new weather personalisation tool highlight how innovative data analytics and personalisation can elevate consumer engagement? Personalisation is among the year’s biggest trends and a shopper’s experience is becoming as important as product and price, says Michelle Huff. With the right technology, personalisation can be integrated into any marketing strategy quickly and effectively.

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Tags AI, Amazon, Artificial Intelligence, customer experience management, machine learning, personalisation

Bulgaria Eastern Europe Global Insight Strategy and Management

Conference round-up – the data driven perspective from Webit 2017 Sofia

Post author By Sally Hooton
Post date 8th May 2017

Not too far into the future, many of us will live in smart cities, where technology and data will combine – proving that data insight is a driving force for growth and innovation. This and more was explored at the recent Webit 2017 in Sofia. The GMA attended and here we sum up the fascinating data driven perspective from that event.

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Tags AI, Artificial Intelligence, customer experience, data privacy, machine learning, start-ups

Data Innovation Global Insight Internet of Things

Smart home automation: we’re switching on and getting smarter

Post author By Sally Hooton
Post date 5th May 2017
1 Comment on Smart home automation: we’re switching on and getting smarter

People of all ages are starting to get smart about digital connectivity within the home and one researcher has forecast that uptake of smart home automation will be 11 times greater than it is now, with adoption figures skyrocketing.

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Tags machine learning, smart home

Data Driven Channels Global Insight

5 emerging tech trends for the global marketer

Post author By Sally Hooton
Post date 3rd May 2017

Imagine making advertising appear magical to viewers. Imagine being able to hyper-scale ads – make them the size of skyscrapers. Important digital out-of-home technologies are developing; emerging tech trends marketers should be watching closely.

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Tags AI, Artificial Intelligence, automated marketing, Internet of Things, IoT, machine learning

Artificial Intelligence Data Innovation Global Next Practice

Artificial Intelligence: what part does AI play in predicting consumer choice?

Post author By Sally Hooton
Post date 19th April 2017

AI predicting consumer choice, artificial intelligence growth

Can artificial intelligence – AI – reveal patterns in data that would otherwise elude us? The ability to predict consumer choice has become more fundamental than ever to business success, with artificial intelligence now a buzzword in the world of marketing. But how do you best use AI to answer complex marketing questions and how can you apply it to gain the best possible insight?

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Tags AI, data analysis, machine learning