Author: Keren Zimmerman

Keren Zimmerman is a proven authority in online consumer experience, e-commerce, web search and client-side applications, with a rich track record driving best-in-class products and solutions, from concept to successful delivery.

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Artificial Intelligence Data Innovation Europe Global Insight UK

The power of digital personalisation: how to leverage AI to compete with Amazon

leverage AI

While e-commerce has levelled the selling field, artificial intelligence is propelling e-retail players forward, says Keren Zimmerman. Personalisation is the key to winning customer loyalty and repeat business and brands that leverage AI will turn that key. The technology is now becoming more affordable, so here’s how to compete with the bigger brands and use AI to power your audience data.

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