Author: Phil Andrews

Phil Andrews, FIDM, has more than 30 years’ experience in direct and digital marketing. Building on his success at Partners Andrews Aldridge and Engine, he is an advisor and mentor, with a portfolio of businesses he is either directly involved in or works closely with.

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Global Insight Strategy and Management

Direct Marketing 4.0: Breaking silos – a revolutionary new era for a long-standing discipline

Direct Marketing 4.0

All digital marketers are becoming direct marketers. So says Phil Andrews here, as he examines the evolution of what he calls Direct Marketing 4.0 and decides that a combination of digital and direct disciplines are the way forward – a collaboration that will drive effective use of tight marketing budgets, win engaged consumers and increase sales. It’s a future where great creative is driven by insight and data.

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Data Strategy Europe Global Insight UK

Get smarter data insight: combine depth of direct with digital dynamism

Data engagement science, smarter data insight

Dubbed ‘Direct Marketing 4.0’ and ‘Data Directed Marketing’, smarter data insight is achievable if you follow that modern approach, says Phil Andrews. Here, he describes the process required to take advantage of real-time digital markets; combining the depth and rigour of direct marketing with the reach, personalisation and real-time dynamic approach of digital.

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