The Global Marketing Alliance

Tag: DRTV

As UK DMA awards inspirational marketing campaigns, here’s our ‘best of the best’ list

Post author By Sally Hooton
Post date 13th December 2017

societal marketing, inspirational marketing — Girl hand holding colourful balloons

As the year draws to an end, the UK DMA has staged an awards event in London, giving top accolades to campaigns that have demonstrated inspirational marketing in action. Here’s a look at some of the best ones:

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Tags AI, direct mail, DRTV, machine learning, marketing campaigns, Search engine marketing

Americas Data Driven Channels Europe Insight UK

International DRTV campaigns: switch it up or they’ll switch it off!

Post author By Sally Hooton
Post date 27th June 2016

apps international article, international drtv campaigns article

David Cole talks us through market researcher fast.MAP’s new insight into international DRTV campaigns, which highlights the importance of adapting a TV ad for different countries.

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Tags advertising, cross-border marketing, DRTV