We all know about the importance of clean, accurate and all-round dependable data for great marketing. But how many of us actually achieve it? In this article we outline the actions required to ensure you have reliable data.
In this article, we explore how technology holds the key to ensuring data is accurate, up-to-date and ready for use. In today’s regulatory climate, it’s not just good for business: it’s essential for legal compliance.
Data-driven technologies are evolving at a fast-rate and global regulators are striving to implement laws which safeguard the rights of citizens. So how do YOU keep up? The answer is effective data governance. Find out what it is and how to get started…
Since GDPR, some marketers are refusing to touch third party data with a barge pole. But is that fair? We speak to industry insiders and data privacy experts to find out the level of risk and how it can be sourced safely and responsibly.
The growth of data and its strategic importance to organisations of all sizes has thrust the issue of data quality into the spotlight. Our new whitepaper – in collaboration with data and insight specialists, REaD Group – examines the scale of ‘bad data’, its implications for businesses and what can be done about it.
“The old adage ‘garbage in, garbage out’ has never been more true or more important for businesses. Good quality data means better business decisions, better marketing and more profitable relationships.”
– Jon Cano-Lopez, CEO, REaD Group
Organisations’ believe that inaccurate customer data costs them, on average, six per cent of their annual revenues, according to the Royal Mail. Perhaps more worryingly, over a third are not even sure how much it costs them.
Tackling this problem should be a business priority. In light of the GDPR, clean data is no longer a preference for companies wanting to improve their ROI: it’s now a business fundamental.
In this 22-page whitepaper, you will learn about:
1. The data quality challenge for businesses today: The cost of bad data, its scale and how clean data has become essential in today’s economic and regulatory climate.
2. How to build a data-aware organisation: Learn how to develop into a mature, data-informed organisation, and how this provides the bedrock for maintaining clean data.
3. How to get clean: The key constituents of a data clean-up operation: The 7 essential data cleansing activities which will transform your data streams into a trusty source of insight.
4. How to stay clean: The future of data cleansing: Effective data cleansing methodologies are set to become increasingly important as new technologies emerge which rely on good data.
5. The key questions to ask your data provider: Discover whether your data providers are providing you with accurate, up-to-date and legally sourced data by asking these 8 key questions.
Download the whitepaper below and rid your company of the scourge of bad data!
Our latest Data Briefing featured a Q&A with Barry McNulty, Head of Data at Hyde Housing Group. He reveals the impact of data and technology on the housing industry: the good, the bad and the difficult.
We also cover Simon Blanchard’s talk on safeguarding new data solutions and Robert Bond’s analysis of privacy in a world of fast-evolving technology.
A one-off data privacy Q&A was held aboard the HQS Wellington on the Thames in Central London last week. The event launched the inaugural Award for Responsible Marketing in memory of Rosemary Smith, co-founder of the DPN & the data protection consultancy, Opt-4. Here are the highlights…
The importance of data governance has long been recognised by businesses with complex data management needs. But GDPR raised the stakes and forced organisations of all sizes to get to grips with their data. Our latest report examines the pressing need for robust data governance procedures and what this means for organisations today. It’s hardly…
In these tighter regulatory times, companies are being asked to innovate in a smarter and more considerate manner. We’ve teamed up with the Data Protection Network and OneTrust for a new report which outlines how companies ought to approach this challenge. Over the last three years we have witnessed an explosion of interest in the…
The GMA and the Data Protection Network have teamed up with OneTrust to bring you an in-depth summary of the industry’s experience since GDPR came into force. Last year saw a scramble towards compliance as the deadline approached proving that many organisations were unprepared for the new obligations that GDPR placed upon them. In many cases, there was confusion over the appropriate course…