The Global Marketing Alliance

Tag: marketing cloud

What’s next for data management and insight: 5 trends and predictions for 2018

Post author By Nicolas Finet
Post date 12th February 2018

Technological advancements are having a huge effect on data management and insight that can be gained from careful data analysis – delving ever deeper into big data to enhance and perfect the customer experience. Nicolas Finet takes a look down the year ahead, examining the evidence and thoughts of field experts, and makes a few considered predictions.

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Tags Big data, data governance, data mangement, data protection, data strategy, data warehouse, Internet of Things, IoT, machine learning, marketing automation, marketing cloud

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Marketing automation tools: leaders and rising stars

Post author By Daniel Wiglas
Post date 2nd August 2017
1 Comment on Marketing automation tools: leaders and rising stars

Ranging from which consumers are most likely to purchase to which campaigns are most effective, marketing automation tools with their heads in the cloud keep marketers’ feet firmly on the ground, presenting them with instant information and access to data. But there are giants out there, vying to be the best automation platform. Daniel Wiglas has been personally testing and studying form avidly – as part of his Master’s thesis – and here presents a round-up of his findings:

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Tags AI, Big data, content management, content marketing, CRM, data analytics, data segmentation, email, influencer marketing, machine learning, marketing campaign, marketing cloud, mobile apps, personalisation, social media, web analytics