Andrew Watts is one of three founding partners at KHWS. With almost three decades of experience, Andrew is a committed and creative marketer. KHWS is an independent agency, Built over 24 years, with 125 passionate marketers dedicated to delivering campaigns for clients such as Samsung, Heathrow Express and ASK Italian. They aim to create campaigns that combine the emotional power of brand marketing with the commercial awareness of sales marketing, to turn online and offline interactions into transactions at the earliest possible opportunity. Andrew Watts is also a big cricket fan!
For brands aiming to target consumers via social media, the tone they use for their message is vital. Fresh research is explored here by Andrew Watts, who discusses content marketing methods and shows which social media sales triggers work best – and why.
How do brands driving e-commerce sales entice browsers and get their products ‘off the shelf’, given the vast array of competition and the mundane way many products are displayed in the sterile online shop environment? Behavioural science is the key for brands facing that problem, says Andrew Watts, and marketers and their brands should master that science in order to win sales. Here’s how it works: