Author: Sean Farrington

Previously, Sean Farrington was MD UK & Ireland and regional vice-president for Northern Europe for Qlik. He has more than 20 years’ experience in the business software industry, 15 of those within business intelligence, analytics and information management.
Prior to Qlik, Farrington was regional vice-president and general manager, UK, Ireland and South Africa for SAP Business Objects. He also lived and worked in Stockholm for four years, while responsible for Business Objects' Nordic operations.
He has also worked at Crystal Decisions and Rockwell's eCommerce division and spent 14 years serving as a Commissioned Officer in the British Army. As well as being a trained helicopter pilot, he also holds qualifications in Computer Science, Ammunition Technology and Logistics.

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Global Insight Strategy and Management

The customer-engaging marketer: how to make the CX shine for your CFO

customer-engaging marketer

Increasingly, marketers are multi-tasking across many fields – for example, taking on social listening and data analysis in order to improve the customer experience and thus achieve the best possible ROI. But how can this morphed customer-engaging marketer engage the chief financial officer? Learn to speak his or her language, says Sean Farrington – demonstrate the bottom line impact of a great customer experience. Follow these tips:

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