Collecting and analysing marketing data takes humans a long time, but AI-enabled insight instantly identifies data patterns and enables marketers to match people to the products/services they want, at the right time and at top speed. So is 2017 the year AI becomes the age of acceptance for marketers?
Does your email arrive safely in the inbox – or end up in the spam filter? Mailbox providers deploy email engagement metrics to identify reputable senders – so marketers should take heed of subscriber complaints. Examine the email journey, advises Guy Hanson, and how emails are perceived by recipients, in order to successfully reach subscriber inboxes.
It’s easy to critique email marketing that is poorly targeted, but that’s not our intention . . . email targeting is a serious issue, because relevance is what stops recipients from switching our messages off. Here’s an example of over-enthusiastic use of an email list, that will probably make you smile, but hopefully think carefully before you press ‘Send’.
It’s official – poorly targeted and overly frequent digital communications from retailers are turning consumers off. Statistics show a staggering amount of people unsubscribe or simply ignore messages that are so often littering their inboxes, the recipients deciding they are email overkill . . . spam. What’s to be done?
The online experience can be affected by spammers attempting to boost interest in trending topics and attack bots trying to impersonate human users. Generally, these impersonator bots are up to no good; what can be done about them?
New research from Return Path’s 2016 Deliverability Benchmark Report shows similar figures to last year.
Researchers have been investigating the effect of reputation on email marketing success and have announced key findings about the state of the channel and the success levels of delivered emails.