Tag: marketing persona

Ultimate user experience guide: 9 things your website better provide, or you will lose visitors pronto!

Post author By Todd Hockenberry
Post date 3rd July 2018

There’s been a major shift in how businesses grow, how buyers purchase and how businesses build meaningful conversations and customer relationships. Companies that align their mission, strategies, action plans and tools with the way buyers think, discover and purchase will have a huge competitive advantage, says Todd Hockenberry. So, take a long look – is your website truly your best-ever and most enticing shop window? Here’s how to make sure it is, and that it deals with changes in buyer behaviour in order to stay ahead of the curve. Check out this expert user experience guide.

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Tags content marketing, customer engagement, customer journey, customer relationship management, marketing persona, marketing strategy, user experience

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What motivates global shoppers can make or break marketing campaigns

Post author By Mia Farber
Post date 4th April 2018

Intriguing differences among global shoppers have been revealed in the iVend Retail’s 2018 Global Path to Purchase Report. Mia Farber examines the insights and shows that by varying your marketing strategies to suit your audience, you can significantly increase revenues and build customer loyalty . . . globally.

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Tags advertising, cross-border marketing, e-commerce, e-retailing, marketing campaign, marketing persona, omni-channel, online shopping, smartphones, social media

Best practice Content Marketing Data Driven Channels Global

Are stories and video storytelling the future of content marketing?

Post author By Bob Dearsley
Post date 23rd August 2017

Storytelling – specifically, video storytelling – is the ‘big thing’ when it comes to content marketing, says Bob Dearsley – who cuts through the noise to bring advice on when and how to add video to your content marketing strategy.

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Tags B2B, B2C, branding, content marketing, customer engagement, Facebook, Instagram, LinkedIn, marketing persona, personalisation, smart devices, Snapchat, social media, twitter, video marketing

Best practice Data Strategy Global Strategy and Management

Leveraging marketing personas: differences between ‘I want’ and ‘I need’

Post author By Lucie Ostrcilova
Post date 7th August 2017

Marketing personas characterise target users or potential customers and sum up all their key information – and segmenting a database by personas has been proven to increase uptake. Here’s how to create and leverage this sales and marketing tool for best effect.

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Tags data analytics, data segmentation, demographics, marketing persona, marketing strategy, personalisation, personas, user persona