The Global Marketing Alliance

Tag: Ocado

Amazon-ian effects of retail innovation: ‘change is the only constant in the shopper sector’

Post author By Hugh Fletcher
Post date 12th September 2017

In today’s digital landscape, retail innovation is ever-present and it is clear that retailers failing to meet customers’ shifting habits and abiding love of e-commerce will not prosper. What vendors cannot do is refuse to transform in a world that is being disrupted by technology. Amazon is a leader in the retail sector and understands that you can’t sit still in an industry that is always changing to meet the customers’ demands. Hugh Fletcher takes a deeper look at Amazon’s achievements.

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Tags Amazon, Amazon Echo, Amazon Prime, customer experience management, customer journey, e-commerce, e-retailing, Ocado, platform marketing, user experience

Case Studies Content Marketing Data Driven Channels Europe Global UK

Mind the inspiration gap: one brand’s love affair with user generated content

Post author By Sally Hooton
Post date 30th June 2017

user generated content customer experience, mobile, mobile ticketing

Brands need to enable consumers to browse the aisles of an e-commerce site the way they would a physical store, to encourage impulse purchasing – so don’t ‘kill the mood’, give them that emotional experience on your website. Here’s why you should leverage user generated content:

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Tags Dune London, e-commerce, email, Instacart, mobile, Ocado, social media, video marketing, Whole Foods