Tag: storytelling

Video marketing formula: magnify emotion, magnify your brand voice

Post author By Jon Mowat
Post date 28th June 2018

Engage your audience more effectively by harnessing emotional drivers and motivators: careful video storytelling can communicate a powerful message, connecting your customers to your brand. In this article, Jon Mowat examines the science – the chemistry – of storytelling and shares his video marketing formula to help you successfully resonate with your target audience.

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Tags B2B marketing, B2C, branding, customer engagement, customer experience management, customer journey, emotion, marketing campaigns, marketing strategy, mobile marketing, neuroscience, psychology, storytelling, targeting, video, video marketing

Data Driven Channels Global Insight

Lights, camera, action! What can businesses learn from the entertainment industry when it comes to branding?

Post author By Sally Hooton
Post date 25th October 2016

Companies working within TV and film industries often have very large budgets to play with, but the fundamental approach they take can be adapted to work for any company that can leverage hero formula to create engaging, high-impact content.

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Tags branding, marketing campaigns, storytelling, television, TV

Global Insight Strategy and Management UK

How the Global Fortune 500 develop marketing strategy in a ‘VUCA’ world

Post author By Sally Hooton
Post date 7th October 2016

The key to profitable marketing success and growth is for managers across the organisation to develop deep understanding and insight – empathy – with consumers and customers within the broader context of their lives, as a basis for marketing strategy.

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Tags branding, storytelling