Tag: marketing strategy

The ROBO Economy: how reading reviews impacts offline sales

Post author By Sally Hooton
Post date 6th July 2018
No Comments on The ROBO Economy: how reading reviews impacts offline sales

ROBO economy – the GMA has partnered with Demand Exchange to bring you access to the latest report from Bazaarvoice.

The guide presents details about the phenomenon of ROBO and how it can impact your marketing.

Download the report to discover:

What ROBO is
- How ROBO and ‘reverse showrooming’ trends are changing and what to look out for going forward.
Exclusive ROBO stats
- Drawn from more than two million data points, see the impact of ROBO across 12 key product categories.
How to calculate your ROBO multiplier
- How much in-store impact your consumer-generated content could be delivering.
What ROBO means for marketers
- 3 steps to making the most of ROBO opportunities.

Tags consumer-generated content, content management, customer experience, customer experience management, customer reviews, e-retailing, marketing strategy, online retail, retail, reverse showrooming, ROBO

Data Driven Channels Global Insight

Ultimate user experience guide: 9 things your website better provide, or you will lose visitors pronto!

Post author By Todd Hockenberry
Post date 3rd July 2018

There’s been a major shift in how businesses grow, how buyers purchase and how businesses build meaningful conversations and customer relationships. Companies that align their mission, strategies, action plans and tools with the way buyers think, discover and purchase will have a huge competitive advantage, says Todd Hockenberry. So, take a long look – is your website truly your best-ever and most enticing shop window? Here’s how to make sure it is, and that it deals with changes in buyer behaviour in order to stay ahead of the curve. Check out this expert user experience guide.

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Tags content marketing, customer engagement, customer journey, customer relationship management, marketing persona, marketing strategy, user experience

Case Studies Market Data

How consumer-generated content is changing shopping behaviour online and in stores

Post author By Sally Hooton
Post date 28th June 2018

Don’t miss this 33-page guide to the latest developments in consumer-generated content (CGC).

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Tags consumer reviews, consumer trust, consumer-generated content, customer experience, customer experience management, financial services, marketing strategy, user experience, user generated content

Data Driven Channels Global Insight

Video marketing formula: magnify emotion, magnify your brand voice

Post author By Jon Mowat
Post date 28th June 2018

Engage your audience more effectively by harnessing emotional drivers and motivators: careful video storytelling can communicate a powerful message, connecting your customers to your brand. In this article, Jon Mowat examines the science – the chemistry – of storytelling and shares his video marketing formula to help you successfully resonate with your target audience.

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Tags B2B marketing, B2C, branding, customer engagement, customer experience management, customer journey, emotion, marketing campaigns, marketing strategy, mobile marketing, neuroscience, psychology, storytelling, targeting, video, video marketing

Content Marketing Data Driven Channels Global Insight

Content marketing ROI and the measurement meltdown

Post author By Kirsty Daniel
Post date 19th June 2018

marketing ROI start-ups data, entrepreneurial venture

A new survey has revealed how marketing professionals are struggling to convince decision-makers about the value of content marketing, due to a mix of high expectation and a lack of focus in terms of clear marketing ROI. And, while budgets are growing, it is getting harder to deliver the results now demanded by those holding the purse-strings. Marketers are under more scrutiny than ever, as the pressure is on to achieve the desired result. Kirsty Daniel investigates the survey findings.

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Tags content marketing, data analysis, data management, marketing campaigns, marketing strategy

Asia-Pacific China Global Insight Strategy and Management

Chinese brands focus on innovation: why ‘Made in China’ is becoming cool

Post author By Doreen Wang
Post date 13th June 2018

In 2017, May 10 was declared the annual ‘Chinese Brands Day’ as the Chinese government, keen to build the country’s influence internationally, looked to help promote ‘Made In China’ brands. Here, Doreen Wang gives her thoughts on the impact of the initiative just after its first anniversary and looks at how Chinese brands focus on growth.

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Tags AI, Alibaba, Artificial Intelligence, branding, china, Chinese, customer service, e-commerce, international trade, JD.com, Lenovo, marketing strategy, smart home, Tencent, virtual reality

Best practice Europe Global Strategy and Management UK

Diverse marketing and brand reputation: why it’s so important to embrace diversity

Post author By Lucy Smith
Post date 12th June 2018

How ‘diverse’ are your marketing teams? Are they viewing a campaign’s creativity from a multi-cultural, gender-fluid, age/ability-inclusive perspective? Or is there still an insensitive slant towards sweeping generalisation in your marketing messages? Lucy Smith calls for more diverse marketing and shows how and why your care and regard for all minority groups and segments can enhance your business reputation and customer loyalty.

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Tags content management, content marketing, customer experience, customer loyalty, diversity, ethics, ethnicity, Gen X, Gen Z, gender, marketing agencies, marketing campaign, marketing campaigns, marketing strategy, millennials, reputation, segmentation, social media

Global Insight Strategy and Management

Think less digital transformation, more digital optimisation

Post author By Tomas Salfischberger
Post date 24th May 2018

digital optimisation digital marketing barrier

Organisations are aiming to futureproof and broaden their own technology landscape– but they should avoid focusing on innovation for innovation’s sake, says Tomas Salfischberger. When it comes to marketing technology, make the most of what you’ve got – deploy digital optimisation instead of re-engineering the entire process. Focus on software that can be integrated into mission critical systems to make sure you are getting the most out of your data; streamlining the customer journey and delivering truly personalised experiences. Here’s how:

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Tags AI, Artificial Intelligence, augmented reality, customer loyalty, data management, digital marketing, digital transformation, innovation, innovation strategy, machine learning, marketing strategy, marketing technology, Marriott Hotels, martech, personalisation, virtual reality, VR

Europe Global Insight Strategy and Management UK

Balancing data and creativity: the key to marketing success

Post author By Rebecca Manville
Post date 23rd May 2018

Is the culture of measurement killing creativity? How do marketers achieve a symbiotic relationship between two apparently opposing concepts – art and insight – combining a variety of skills to see campaigns through from start to finish? When it comes to balancing data and creativity, Rebecca Manville has some sound advice.

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Tags creativity, data analysis, data insight, data strategy, marketing campaigns, marketing strategy

Americas Asia-Pacific Australia Europe Global Insight Japan MENA Strategy and Management UK USA Web Analytics

E-commerce conversions and device use – where are your customers coming from?

Post author By Patrick O’Doherty
Post date 17th May 2018

Are you analysing where e-commerce transactions are taking place and what devices your customers use most? Patrick O’Doherty has been examining information about conversions and device use and here reveals some trends and takeaways.

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Tags consumer behaviour, e-commerce, marketing strategy, mobile, online retail, Search engine marketing, search engine optimisation, SEO, social media, user experience, web analytics