Plan ahead. Think about what video communications you will need over a 6-12 month period. Don’t plan your video budget based on what you think you need to spend, but on the impact it will have on your marketing and business.
For marketers, honing their skill with the social media channel is like nailing jelly to a tree or herding cats. The channel is ever-changing and evolving and research among those working in social media reveals many marketers have gaps in their knowledge, as a new infographic shows. It’s essential the gaps are filled.
Consumers want a multi-channel experience, fresh research shows. In fact, 79 per cent of consumers polled would shift to another brand if it could offer a better customer experience on all relevant channels.
Good, clean, quality data is the stuff that keeps businesses running smoothly. An infographic from Experian shows how and why marketers should keep the ‘engine’ in tip-top condition through responsible and careful collection and use of data.
Set up your data management strategy – new infographic shows why marketing teams should follow three basic steps in order to get the basics right.
Every opportunity to delight a customer creates far-reaching marketing momentum that extends well beyond a one-off experience and one of the most overlooked opportunities to create a connective experience is when a customer calls.
Jed Mole examines data technology and says 21st century experts in data are colliding with top-level engineers to steam ahead as the very best marketers.
The UK DMA has explored how consumers want to engage with the brands they love, now and in the future.
Organisations are now challenged with customer’s expectations of delivering impeccably integrated customer experiences on a global scale, through every touchpoint. Paige O’Neill discusses the customer experience (CX).
Professor Merlin Stone explores exciting but challenging and changing times of the ‘marketing director’.