Tag: marketing agencies

Diverse marketing and brand reputation: why it’s so important to embrace diversity

Post author By Lucy Smith
Post date 12th June 2018

How ‘diverse’ are your marketing teams? Are they viewing a campaign’s creativity from a multi-cultural, gender-fluid, age/ability-inclusive perspective? Or is there still an insensitive slant towards sweeping generalisation in your marketing messages? Lucy Smith calls for more diverse marketing and shows how and why your care and regard for all minority groups and segments can enhance your business reputation and customer loyalty.

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Tags content management, content marketing, customer experience, customer loyalty, diversity, ethics, ethnicity, Gen X, Gen Z, gender, marketing agencies, marketing campaign, marketing campaigns, marketing strategy, millennials, reputation, segmentation, social media

Best practice Global Israel MENA Strategy and Management

Performance-based marketing: when agencies take on more risk and clients stop paying for waste

Post author By Inbal Lavi
Post date 30th January 2018

Should performance-based marketing agencies replace traditional agency models and what impact might this have on the industry? Agencies have usually been paid no matter the success or failure of their campaign. But Inbal Lavi argues that this should now shift to a results-based process, claiming that this will lead to better aligned interests between brand, marketer and creative agency, higher margins and a higher ROI.

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Tags creative, marketing agencies, marketing strategy, performance marketing, ROI

Data Management Global Insight Strategy and Management

Report: agencies using DMPs to serve clients, win new business

Post author By Sally Hooton
Post date 12th June 2017

From basic targeting to more refined insight gathering and knowledge sharing, how can agencies provide their clients with an advanced data strategy? A new, global report shows how media agencies are making the most of the capabilities of their DMPs – data management platforms – and highlights regional variations.

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Tags CRM, data strategy, marketing agencies, mobile, SEO, social media