The ROBO Economy: how reading reviews impacts offline sales

What customers say about your product and service online affects your business – ROBO (Research Online, Buy Offline) is an ever-increasing trend. Here’s how to make sure your customer-generated content in the ROBO economy wins you more business, not less.

Post author By Sally Hooton
Post date 6th July 2018
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ROBO economy – the GMA has partnered with Demand Exchange to bring you access to the latest report from Bazaarvoice.

The guide presents details about the phenomenon of ROBO and how it can impact your marketing.

Download the report to discover:

What ROBO is
- How ROBO and ‘reverse showrooming’ trends are changing and what to look out for going forward.
Exclusive ROBO stats
- Drawn from more than two million data points, see the impact of ROBO across 12 key product categories.
How to calculate your ROBO multiplier
- How much in-store impact your consumer-generated content could be delivering.
What ROBO means for marketers
- 3 steps to making the most of ROBO opportunities.

Tags consumer-generated content, content management, customer experience, customer experience management, customer reviews, e-retailing, marketing strategy, online retail, retail, reverse showrooming, ROBO

By Sally Hooton

Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!

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