The Global Marketing Alliance

Tag: Tencent

Chinese brands focus on innovation: why ‘Made in China’ is becoming cool

Post author By Doreen Wang
Post date 13th June 2018

In 2017, May 10 was declared the annual ‘Chinese Brands Day’ as the Chinese government, keen to build the country’s influence internationally, looked to help promote ‘Made In China’ brands. Here, Doreen Wang gives her thoughts on the impact of the initiative just after its first anniversary and looks at how Chinese brands focus on growth.

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Tags AI, Alibaba, Artificial Intelligence, branding, china, Chinese, customer service, e-commerce, international trade, JD.com, Lenovo, marketing strategy, smart home, Tencent, virtual reality

Asia-Pacific China Data Driven Channels Global Insight Mobile

China in your hand-held: m-commerce spurs e-retail boom

Post author By Sally Hooton
Post date 15th May 2017

From international exporter to consumer-driven importer, China is changing: urban, urbane, tech-savvy and sophisticated, smartphone users are falling in love with luxury brands, embracing cross-border consumerism and driving a Chinese e-retail boom.

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Tags brand loyalty, china, e-commerce, e-retailing, luxury brands, millennials, Tencent