Our latest round-up examines an inspired marketing campaign from a Swedish beer brand, offers tips on how to safeguard your focus and creativity, and reveals how a wardrobe study will make you rethink your product marketing.
Discover Google’s new competitor, tread the path to awe-inspiring marketing and find out why ol’ fashioned marketing has made a comeback. And much more!
Is the culture of measurement killing creativity? How do marketers achieve a symbiotic relationship between two apparently opposing concepts – art and insight – combining a variety of skills to see campaigns through from start to finish? When it comes to balancing data and creativity, Rebecca Manville has some sound advice.
Advertising with a social consciousness – putting human welfare above profits – has gathered momentum, with societal marketing becoming mainstream. Mike Alhadeff focuses on disability and how marketers have been displaying sensitivity and a conscience, especially since London 2012.
Think about the last time you shared any digital content. Or when you told a story to someone about a product or a customer experience. Why did you share it? Was it because it stirred an emotion? Learn how to leverage empathy and make your campaigns truly engaging.