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How consumer-generated content is changing shopping behaviour online and in stores

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Don't miss this 33-page guide to the latest developments in consumer-generated content (CGC).
consumer-generated content

consumer-generated contentThis guide – brought to you by GMA partner Demand Exchange for Bazaarvoice – covers everything you need to know about the state of consumer-generated content (CGC), from the changing way consumers make high-value purchases, like automobiles, to how they select food retailers and financial services.

You’ll get the most up-to-date findings and statistics, as well as strategies for improving the performance of your CGC campaign.

Download your copy of the latest edition of The Conversation Index to learn:

  • How you can capture new market share by planning for seasonal spikes in CGC
  • How ‘Write a Review’ campaigns are impacting email click-through rates
  • How mobile device usage is changing shopping habits among 25-34-year-olds
  • Why customer service issues in CGC can make or break a deal for financial service brands
  • How some food & beverage retailers have seen a 73% lift in conversion when using CGC



Sally Hooton
Author: Sally Hooton
Editor at The GMA |

Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!

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