Tag: marketing strategy

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Global Insight Strategy and Management

Accelerate your business growth through a data-driven marketing strategy

data-driven marketing data management article

Take a look at your business and your data and draw up a list of your marketing strategy pros and cons, says Sonal Patil. Data-driven marketing and how you use it – strategically and actually – is vital to your business’s growth. She says, if used effectively, a data-driven marketing strategy can create a big advantage in the marketplace. But if you ignore your data, or use it badly, you can significantly harm your relationship with your customers.

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Europe Global Insight Strategy and Management UK

Biggest digital marketing barrier ‘is still internal cultural resistance’

digital optimisation digital marketing barrier

Company ethos is holding back an effective digital strategy, new research from Acquia has shown. Half of the heads of digital polled claim they lack support from team members and those in other departments and 37% say even their own boards are adding to this digital marketing barrier. So how can they move on from the ‘old way of doing things’ to drive their businesses more effectively? Certainly, they need to jump on modern trends like personalisation and multi-channel marketing by learning about their website visitors – and they should keep content up to date so they can generate more engagement and thus more revenue. Sylvia Jensen has more detailed advice:

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Data Driven Channels Global Insight

Segmentation and the savvy shopper – demographic data is a start, but is it enough?

The longstanding assumption among retailers has been that women will buy, no matter what the price. But Pini Yakuel, challenging traditional segmentation personas, says latest research delving into demographic data proves that it’s actually the girls who win the best deals, the optimal value for money. However, he says far more attention is required to ensure that savvy shopper remains loyal to a brand. So indeed, no matter what the price, it’s all about the crucial customer experience.

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Data Driven Channels Global Insight Mobile

Mobile apps infographic – what do consumers think of apps & should your business get one?

mobile apps infographic retail apps

If you are wondering whether your business would benefit from an app, or if the one you already have is of value, take a look at the results of a survey into how they are viewed by consumers. This informative mobile apps infographic sheds light on usage, expenditure and more.

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Global Insight Strategy and Management

Whet consumers’ appetites with on-pack promotions

on-pack promotions

Far from being dead in the water, new research shows that on-pack promotions can still captivate consumers. But the trick is to blend the wow factor with smart strategy – get the right promotion that goes beyond simply slashing prices, says Chris Baldwin. Here, he examines the evidence.

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Data Innovation Global Insight

‘Dear start-up, this is what I wished I had known when I started’ – expert entrepreneurs share their know-how

expert entrepreneurs

Will your start-up business be a success? Heed the voices of experience . . . here’s some top-level advice from a handful of expert entrepreneurs on how to avoid the pitfalls, cut through the criticisms, hurdle the competition and propel your new business to profitable heights.

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Data Driven Channels Global Insight

Social media sales triggers: brands take note – followers want offers, not just laughs

social media sales triggers

For brands aiming to target consumers via social media, the tone they use for their message is vital. Fresh research is explored here by Andrew Watts, who discusses content marketing methods and shows which social media sales triggers work best – and why.

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Best practice Global Strategy and Management

Calculating campaign performance: 3 goal-driven ways to measure your digital marketing this year

Natalia Selby tells how to assess whether your marketing is really working well for your business; she describes three simple strategies for checking and calculating campaign performance to ensure best use of budget and highest eventual ROI.

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Best practice Global Israel MENA Strategy and Management

Performance-based marketing: when agencies take on more risk and clients stop paying for waste

Should performance-based marketing agencies replace traditional agency models and what impact might this have on the industry? Agencies have usually been paid no matter the success or failure of their campaign. But Inbal Lavi argues that this should now shift to a results-based process, claiming that this will lead to better aligned interests between brand, marketer and creative agency, higher margins and a higher ROI.

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Americas Global Insight Strategy and Management USA

The macro and the micro – comparing marketing predictions from a major analyst with practitioners’ plans

comparing marketing predictions, ideal customer journey, maximum basket revenue Marketing strategy article

Are marketers equipped and resourced to deal with major challenges ahead? How will the marketing landscape pan out this year? What’s at the top of a marketer’s wishlist for 2018? What did they get right last year and can build on in the months ahead? Robert Howells checks out the major annual research report from Winterberry (hindsight and predictions) and compares it with comments from Marketo’s community of marketing practitioners. Here’s what he found:

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