Tag: financial services

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How consumer-generated content is changing shopping behaviour online and in stores

consumer-generated content

Don’t miss this 33-page guide to the latest developments in consumer-generated content (CGC).

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Data Management Data Protection Europe GDPR Global Insight Strategy and Management UK

Restoring trust is a fantasy – learn to manage consumer distrust

consumer distrust

An increasingly digital, fintech-driven industry needs not more marketing, but better marketing, to ensure it’s successfully identifying consumers’ real needs and finding powerful and successful ways to engage with them. Post-GDPR, Lucian Camp points to the current crisis of data privacy concerns and trust issues and says marketers should now learn to manage consumer distrust, rather than to try to tackle the impossible task of restoring it.

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Data Driven Channels Europe Global Insight UK

Are 7 interactions optimal for driving maximum basket revenue for retailers?

comparing marketing predictions, ideal customer journey, maximum basket revenue Marketing strategy article

Yes, it’s a fact. A new study shows that there are seven interactions required to produce the healthiest online sale. So what does that ideal customer journey look like and how can brands engage new customers during the purchase consideration cycle? Mark Kuhillow did the research and has some answers.

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