Tag: marketing campaign

Diverse marketing and brand reputation: why it’s so important to embrace diversity

Post author By Lucy Smith
Post date 12th June 2018

How ‘diverse’ are your marketing teams? Are they viewing a campaign’s creativity from a multi-cultural, gender-fluid, age/ability-inclusive perspective? Or is there still an insensitive slant towards sweeping generalisation in your marketing messages? Lucy Smith calls for more diverse marketing and shows how and why your care and regard for all minority groups and segments can enhance your business reputation and customer loyalty.

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Tags content management, content marketing, customer experience, customer loyalty, diversity, ethics, ethnicity, Gen X, Gen Z, gender, marketing agencies, marketing campaign, marketing campaigns, marketing strategy, millennials, reputation, segmentation, social media

Africa Americas Asia-Pacific Australia Canada Europe Germany Global Insight Latin America MENA Philippines South Africa Strategy and Management UAE UK USA

What motivates global shoppers can make or break marketing campaigns

Post author By Mia Farber
Post date 4th April 2018

Intriguing differences among global shoppers have been revealed in the iVend Retail’s 2018 Global Path to Purchase Report. Mia Farber examines the insights and shows that by varying your marketing strategies to suit your audience, you can significantly increase revenues and build customer loyalty . . . globally.

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Tags advertising, cross-border marketing, e-commerce, e-retailing, marketing campaign, marketing persona, omni-channel, online shopping, smartphones, social media

Asia-Pacific Case Studies Data Management Europe Global Japan Netherlands Strategy and Management

Pedal to the metal — bringing the Mazda customer journey to life (case study)

Post author By Anoma van Eeden
Post date 19th December 2017

We are currently witnessing a period of immense change within marketing, says Anoma van Eeden. Consumers are far more aware of the ways in which brands are communicating with them and more savvy in determining and dictating their own customer experience – so here’s how the Mazda customer journey was made unique to the individual, bringing a fully connected and personalised experience.

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Tags Big data, case study, customer journey, data management, marketing campaign, Mazda, personalisation, user experience

Data Driven Channels Europe Global Insight UK

The most common reasons why your last AdWords campaign failed, Make it RIGHT!

Post author By Natalia Selby
Post date 3rd August 2017

PPC campaigns are a vital marketing tool for developing brand awareness, increasing traffic and driving sales. However, even paid advertising can fail when used incorrectly and often marketers are left wondering why their AdWords campaign failed. Here are examples of good and not-so-good practice – and top tips on getting it right.

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Tags digital marketing, Google Search, marketing campaign, marketing strategy, mobile search, online advertising, paid ads, pay-per-click, PPC, Search engine marketing, search engine optimisation, website analytics

Data Driven Channels Europe Global Insight Marketing Automation

Marketing automation tools: leaders and rising stars

Post author By Daniel Wiglas
Post date 2nd August 2017
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Ranging from which consumers are most likely to purchase to which campaigns are most effective, marketing automation tools with their heads in the cloud keep marketers’ feet firmly on the ground, presenting them with instant information and access to data. But there are giants out there, vying to be the best automation platform. Daniel Wiglas has been personally testing and studying form avidly – as part of his Master’s thesis – and here presents a round-up of his findings:

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Tags AI, Big data, content management, content marketing, CRM, data analytics, data segmentation, email, influencer marketing, machine learning, marketing campaign, marketing cloud, mobile apps, personalisation, social media, web analytics

Case Studies Europe Global Strategy and Management UK

TOFU, MOFU and BOFU: marketing funnel acronyms that lead to a successful campaign

Post author By Sally Hooton
Post date 14th June 2017

marketing funnel The customer experience article

These marketing funnel acronyms help break up the complexities of a marketing campaign into manageable and memorable stages. This case study information shows how it all works:

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Tags automated marketing, direct mail, marketing campaign, sales and marketing

Data Driven Channels Global Insight

How marketers can make the most of voice search as part of their digital campaigns

Post author By Sally Hooton
Post date 26th August 2016

Simon Schnieders discusses the advantages of marketers adopting voice search SEO strategies sooner rather than later, as its increase in popularity poses a significant shift for SEO professionals. He highlights differences between written searches and voice searches and how data obtained from consumer habits can be utilised into digital marketing campaigns to increase conversions.

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Tags marketing campaign, voice search

Case Studies Data Driven Channels Europe UK

Search engine’s out-of-home campaign rolls out UK tram wrap

Post author By Sally Hooton
Post date 7th January 2016

Travel search engine KAYAK.co.uk has deployed the first ever UK commercial tram wrap on Manchester’s Metrolink, with the European Out Of Home (OOH) ad business Exterion Media. Planned and booked by Blue 449 and Kinetic, the campaign is running across Greater Manchester’s Metrolink network this month and into February, reaching key stops throughout the city centre and…

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Tags marketing campaign, OOH