The Global Marketing Alliance

Author: Todd Hockenberry

Todd Hockenberry (pictured) is the co-author with Dan Tyre (@dantyre) of ‘Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles’ (www.inboundorganization.com @inboundorganization). Hockenberry (@toddhockenberry) founded and runs Top Line Results, a management consulting firm specialising in helping companies change and grow with inbound marketing and sales, matching best practice inbound strategies to each company's situation and goals.

Ultimate user experience guide: 9 things your website better provide, or you will lose visitors pronto!

Post author By Todd Hockenberry
Post date 3rd July 2018

There’s been a major shift in how businesses grow, how buyers purchase and how businesses build meaningful conversations and customer relationships. Companies that align their mission, strategies, action plans and tools with the way buyers think, discover and purchase will have a huge competitive advantage, says Todd Hockenberry. So, take a long look – is your website truly your best-ever and most enticing shop window? Here’s how to make sure it is, and that it deals with changes in buyer behaviour in order to stay ahead of the curve. Check out this expert user experience guide.

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Tags content marketing, customer engagement, customer journey, customer relationship management, marketing persona, marketing strategy, user experience