Automation should be a marketer's best friend. It can help reduce time spent on mundane processes freeing up more time for doing the things that really add value. Yet, despite a reputation for being at the cutting edge of most innovations, marketers seem to be lagging behind in this key area. Wrike CMO, Frazier Miller, argues that today's successful marketing teams need to embrace automation and guides us through the three key steps required to make it a reality.
The GMA and MeritDirect have teamed up to produce a new report which explores the power of account-based marketing (ABM) and how it can be leveraged to create better returns for marketing and sales teams. For those struggling to fully comprehend the benefits of account-based marketing - or communicate them to buyers – this report lays bear its importance and how it will deliver a strong ROI.
SEO & content marketing can help you expand your reach – if you get the strategy right! Content marketer Stacey Wall reveals the importance of understanding 'audience intent' for creating a strong foundation for your strategy. So what is audience intent and how can you uncover it? Stacey answers these questions and much more in this timely SEO and content marketing masterclass.