Research shows that online shoppers often ditch their potential order if delivery charges seem too high – so can free delivery help win back those consumers? And how can smaller businesses afford to absorb the cost? Mark Bigley has some advice.
It seems to Robert Howells that marketers are beginning to see clearer skies ahead as the mist around GDPR lifts, panic subsides and the May 2018 deadline approaches. But, in case you are still wary and unsure of how to finalise getting your data shipshape and in good order before the new regulation comes into force, here are some guidelines to help you.
With brand loyalty and customer attention more scarce than ever, Joel Christie reassures marketers scrambling to gain a competitive advantage, saying accuracy, insights and near-infinite numbers of new consumers are all within reach. If you are struggling to interpret reams of data to achieve personalisation, there’s a key to creating the single customer view – AI and the predictive marketer.