Anthony Botibol is responsible for the marketing strategy at BlueVenn and has a 13-year career in the technology industry.
His marketing team understands the complex world that modern marketers face and, as such, they are able to ensure that BlueVenn aligns itself with the technology and data requirements of their clients.
Significantly, Anthony Botibol was on the project team that delivered the BlueVenn marketing platform to market and manages all events, content marketing, sales development and CRM functions.
The new GDPR aims to protect the personal information of consumers – but what does that mean for marketers who leverage that information to drive their businesses? Anthony Botibol shows how to personalise your marketing without losing the trust or the consent of customers – and without incurring the wrath of the GDPR law enforcers.
Consumers demand immediacy – they want their chosen product/service promptly and they want brands to respond to their demands NOW! That means real-time marketing is essential. But how and when is it appropriate? Anthony Botibol has advice on speedy personal service.
Increasingly, consumers are understanding how useful sharing their data can be, in terms of receiving a relevant communication, a tailored offering or a specific deal. But are marketers really making the most of a personalised marketing strategy or, as research suggests, do many doubt that perfecting personalisation is possible? Currently, personalisation is good, but we need to do it better.