Tag: regulations

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Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR & protecting your customers’ personal information: what you need to know

data protection rule, personal informatiom

The new GDPR aims to protect the personal information of consumers – but what does that mean for marketers who leverage that information to drive their businesses? Anthony Botibol shows how to personalise your marketing without losing the trust or the consent of customers – and without incurring the wrath of the GDPR law enforcers.

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Categories
Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK

GDPR: legitimate interest pitfalls & how to avoid them

legitimate interest pitfalls , fake data

How can marketers navigate the details of the incoming GDPR to avoid legitimate interest pitfalls? In Recital 47 of the GDPR, legitimate interest is described as ‘processing of personal data for direct marketing purposes’, but these words have created the common misunderstanding that this means all marketing and even soft opt-ins. Guy Hanson says this is not the case and not all email marketing or all sending of direct marketing material is permitted. Here’s what the wording doesn’t say.

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