Cost Per Mile (CPM), the measurement used by marketers to calculate the price of advertising per 1,000 impressions, is falling. Alia Kheir discusses data segmentation and offers some sensible steps round the problem.
Content marketing has been a top priority on every marketer’s brain for the past year. It is the standard of marketing that successful companies utilise due to the downfall of traditional static marketing, which fails to deliver as technology changes. According to the Content Marketing Institute, nine out of ten B2B marketers are actively utilising content marketing, regardless of their size or industry. Here, Dana Drissel cites four trends that those 91% of marketers will begin implementing within the year.