Tag: marketing campaigns

Safety in numbers: proving and evaluating social media ROI

Post author By Adrian Cockle
Post date 13th November 2017

Social media has been one of the defining elements of our new generation. There’s no denying its power: we’ve seen nearly every aspect of our lives altered, from something as simple as staying connected to old friends, to affecting election results. But marketers remain unclear how to prove the business worth of social – and how to track social media ROI. Here’s how to dig into the data and keep tabs on it all . . .

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Tags Facebook, Google analytics, Instagram, marketing campaigns, ROI, social media

Artificial Intelligence Data Innovation Global Insight

Five big artificial intelligence ideas for marketing

Post author By Doron Youngerwood
Post date 26th October 2017

Marketing has come a long way since the scattergun approach. Customer-centricity has driven the need for polished personalisation and technology is empowering ‘laser-guided marketing’. Doron Youngerwood discusses this concept and offers some artificial intelligence ideas and tips to guide marketing ‘artists’ into becoming marketing ‘scientists’.

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Tags AI, Artificial Intelligence, Big data, chatbots, customer experience, customer experience management, data analytics, data segmentation, email, incentives, machine learning, marketing campaigns, mobile apps, personalisation, predictive analytics, social media, targeting, wearables

Artificial Intelligence Data Innovation Global Insight

AI-enabled insight set to transform affiliate marketing

Post author By Richard Dennys
Post date 10th October 2017

AI-enabled insight, creativity – leverage AI

Collecting and analysing marketing data takes humans a long time, but AI-enabled insight instantly identifies data patterns and enables marketers to match people to the products/services they want, at the right time and at top speed. So is 2017 the year AI becomes the age of acceptance for marketers?

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Tags advertising, affiliate marketing, AI, Artificial Intelligence, automated marketing, customer engagement, customer experience management, data analysis, marketing campaigns, mobile, personalisation, SMS, social media, spam, user experience

Americas Asia-Pacific China Content Marketing Data Driven Channels Europe France Global Insight Israel Latin America MENA Middle East Spain UK USA

The cross-border question: should agencies do more to localise content?

Post author By Robert Berkeley
Post date 9th October 2017

Providing customers with personalised content can lift revenue by 15%, according to Harvard Business Review, so why is it that businesses so often settle for producing generic marketing – or, worse, create messages that simply do not translate? Robert Berkeley says they need to do more to localise content if they are to draw in customers and grow their businesses.

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Tags Big data, branding, Colgate, content marketing, Coors, customer engagement, customer experience management, marketing campaigns, McDonald’s, personalisation, web analytics

Data Innovation Global Machine Learning Next Practice

Digging into big data: how deep learning can unlock marketing insights

Post author By Tim Scargill
Post date 5th October 2017

The news is full of how artificial intelligence will transform the world around us, but as marketers, how will it impact our industry specifically? Here we explore why one technology in particular holds a lot of promise for data-driven marketing. Because in all that big data we produce, there are countless hidden insights that we’re missing every day — and deep learning is the key to unlocking them.

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Tags AI, Artificial Intelligence, Big data, customer data, data analytics, data segmentation, demographics, machine learning, marketing campaigns, predictive analytics, social media

Americas Europe Global Insight Strategy and Management UK USA

What does dominance by internet giants Google and Facebook mean for data marketers?

Post author By Hannu Verkasalo
Post date 14th September 2017

Facebook and Google increasingly dominate the time people spend online and there are both pros and cons in this web duopoly. Verto Analytics’ Dr Hannu Verkasalo spells out the implications for data-driven marketers of having two such powerful internet giants.

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Tags cross-device, data analysis, demographics, Facebook, Gmail, Google, Google Search, Instagram, internet trends, marketing campaigns, mobile, mobile apps, Snapchat, social media, user experience, web analytics, WhatsApp, YouTube

Data Driven Channels Europe Insight UK

Measuring the happiness factor: how brand loyalty stats stack up

Post author By Ben Pask
Post date 7th September 2017

Pharrell Williams sang about being Happy back in 2013 and topped the charts in 35 countries – and that’s an ‘earworm’ that marketers should take on board long-term, researcher Ben Pask says, since the customer’s pursuit of happiness can drive brand loyalty. So, are your loyalty stats reflecting lots of happy customers? If not, why not?

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Tags CRM, customer loyalty, data capture, marketing campaigns

Data Driven Channels Europe Global Insight Marketing Automation UK

Time-saving techniques for PPC advertising

Post author By Will Haswell
Post date 5th September 2017

Managing pay-per-click (PPC) advertising can prove time-consuming, but paid search is often a major part of a marketing strategy. Here are tips and tactics to help SMEs save time with their PPC advertising by leveraging technology.

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Tags advertising, Bing Ads, cost per click, Google Adwords, Google Search, keywords, marketing automation, marketing campaigns, marketing strategy, paid ads, paid search, pay-per-click, Search engine marketing, search engine optimisation, SEO, targeting

Americas Data Innovation Global Insight Machine Learning USA

60s sexism to ‘noisy’ noughties and beyond: how the ad world changed after Mad Men

Post author By Dale Lovell
Post date 24th August 2017

Ten years on from the first airing of the hit TV series Mad Men, about a ‘golden age’ of advertising – a world of sexism, racism, hard drinking and even harder smoking – Dale Lovell looks at how the ad world changed after Mad Men and why the modern era of technology, appropriate data targeting and creative must coexist in order to maximise today’s advertising campaigns.

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Tags ad blocker, ad-tech, advertising, AI, Artificial Intelligence, consumer behaviour, customer experience management, data segmentation, digital marketing, machine learning, Mad Men, marketing campaigns, personalisation, smart devices, TV advertising, user experience

Case Studies Global Strategy and Management

#WalkersWave & Burger King ‘OK Google’: risk-taking personalisation explored

Post author By Phil Aiston
Post date 22nd August 2017

One was a masterclass and one a bit of a mess: Burger King and Walkers, their risk-taking personalisation strategies and their campaign results, are explored here. But marketers, be warned: learn from these experts, but be cautious – assess all potential outcomes (and don’t underestimate the quick-witted public) – before rolling out risky advertising.

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Tags Burger King, content marketing, Google Home, marketing campaigns, personalisation, social media, WalkersWave