The Global Marketing Alliance

Tag: paid ads

Time-saving techniques for PPC advertising

Post author By Will Haswell
Post date 5th September 2017

Managing pay-per-click (PPC) advertising can prove time-consuming, but paid search is often a major part of a marketing strategy. Here are tips and tactics to help SMEs save time with their PPC advertising by leveraging technology.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags advertising, Bing Ads, cost per click, Google Adwords, Google Search, keywords, marketing automation, marketing campaigns, marketing strategy, paid ads, paid search, pay-per-click, Search engine marketing, search engine optimisation, SEO, targeting

Data Driven Channels Europe Global Insight UK

The most common reasons why your last AdWords campaign failed, Make it RIGHT!

Post author By Natalia Selby
Post date 3rd August 2017

PPC campaigns are a vital marketing tool for developing brand awareness, increasing traffic and driving sales. However, even paid advertising can fail when used incorrectly and often marketers are left wondering why their AdWords campaign failed. Here are examples of good and not-so-good practice – and top tips on getting it right.

This content is for Free membership members only.
Register

Already a member? Log in here

Tags digital marketing, Google Search, marketing campaign, marketing strategy, mobile search, online advertising, paid ads, pay-per-click, PPC, Search engine marketing, search engine optimisation, website analytics