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Best practice Data Driven Channels Mobile UK

Guide to effective mobile marketing in the UK

Mobile marketing is an increasingly powerful tool for businesses looking for an effective boost, says Tami Briesies.

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Best practice Data Driven Channels Email Global

Email marketing – subject lines: the best and worst words to use

It’s the most important part of the email in terms of grabbing attention and what marketers write in that vital email subject line can affect the whole campaign performance, research shows. No pressure then!

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