Tag: data capture

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Data Protection Data Strategy GDPR Global Insight Strategy and Management

How to make your brand stand out as an ethical data user

Since GDPR came into force and with ever-tightening rules surrounding data collection and the data user, marketers are being urged to be more ethical, less intrusive. But Ardi Kolah argues that the issue is not about marketers’ sensitivity – or the lack of it – but with our own deepening digital trust.

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Data Driven Channels Europe Insight UK

Measuring the happiness factor: how brand loyalty stats stack up

loyalty stats

Pharrell Williams sang about being Happy back in 2013 and topped the charts in 35 countries – and that’s an ‘earworm’ that marketers should take on board long-term, researcher Ben Pask says, since the customer’s pursuit of happiness can drive brand loyalty. So, are your loyalty stats reflecting lots of happy customers? If not, why not?

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