Will Haswell has worked in the digital sector for more than seven years and has managed and delivered large digital marketing strategies for some of the UK’s major businesses. With vast experience in ad operations and technology, he has encountered many third-party platforms – some good and some not so good! At Adzooma – an online advertising platform for small and medium-sized business – he helps SMEs to advertise online. Twitter: @adzooma
Managing pay-per-click (PPC) advertising can prove time-consuming, but paid search is often a major part of a marketing strategy. Here are tips and tactics to help SMEs save time with their PPC advertising by leveraging technology.