Author: Dale Lovell

Dale Lovell’s career at the forefront of digital advertising spans editorial, publishing, marketing and advertising technology. He is chief digital officer at ADYOULIKE and a member of the Internet Advertising Bureau (IAB) Native and Content Council, UK. In 2015, he was named one of the British Interactive Media Association's Hot 100.
The book, Native Advertising (published by Kogan Page), by Dale Lovell, is now available to buy.

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Native advertising 2020 – 5 global futures for a format on the rise

redefining retail lessons Amazon Prime Day, native advertising 2020 , Digital evolution, omni-channel

Global spending on native ads is predicted to hit $85.5bn a year within the next two years; it’s a format that is deemed to offer a more appealing and engaging user experience and is thus rapidly growing in popularity among marketers and brands – likely to overtake banner ads as the field leader in display advertising. Here’s a glimpse into tomorrow’s digital ad world and what the more creative, relevant and editorially compelling native advertising 2020 could add up to.

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60s sexism to ‘noisy’ noughties and beyond: how the ad world changed after Mad Men

after Mad Men

Ten years on from the first airing of the hit TV series Mad Men, about a ‘golden age’ of advertising – a world of sexism, racism, hard drinking and even harder smoking – Dale Lovell looks at how the ad world changed after Mad Men and why the modern era of technology, appropriate data targeting and creative must coexist in order to maximise today’s advertising campaigns.

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