Executive fellow and director of the GDPR Transition Programme at Henley Business School and founder of GO DPO – the strategic partner for many multi-national clients in GDPR compliance, Ardi Kolah is editor-in-chief of the Journal of Data Protection and Privacy and a keynote speaker on GDPR for organisations including the British Bankers' Association, the International Association of Privacy Professionals and the HR Directors Forum. A former BBC broadcaster, he has written a new book, The GDPR Handbook – to help data protection officers and businesses interpret the new regulation – which has been published by Kogan Page.
Since GDPR came into force and with ever-tightening rules surrounding data collection and the data user, marketers are being urged to be more ethical, less intrusive. But Ardi Kolah argues that the issue is not about marketers’ sensitivity – or the lack of it – but with our own deepening digital trust.
If marketers in the US want to continue selling into the world’s largest digital single market, they need to figure out carefully how the new General Data Protection Regulation affects their database . . . or they are in for a nasty GDPR shock, says Ardi Kolah.