Online juggernaut Amazon is ‘in its Prime’, international research shows: nearly 40 per cent of online spend is conducted via Amazon and consumers view it as leading the field in digital retail. How can other retailers compete? Researcher Salmon has some answers.
Brands need to enable consumers to browse the aisles of an e-commerce site the way they would a physical store, to encourage impulse purchasing – so don’t ‘kill the mood’, give them that emotional experience on your website. Here’s why you should leverage user generated content:
A study has found that almost a quarter of consumers have submitted bogus personal details – fake data – in order to access information online anonymously. Which means marketers’ databases could be wildly inaccurate and organisations are wasting resources targeting people or places that actually don’t exist. It’s a situation that will only worsen when the new GDPR comes into force next May. So, what’s the solution?
It might seem obvious, but it is quality not quantity of data you need to support your marketing efforts. Here, consultant Robert Howells brings the first in a series of data articles – this one looking at start-ups data; how they find their data and what they do with it for optimal effect.
From international exporter to consumer-driven importer, China is changing: urban, urbane, tech-savvy and sophisticated, smartphone users are falling in love with luxury brands, embracing cross-border consumerism and driving a Chinese e-retail boom.
It’s taken some companies a while to catch on, but an e-commerce strategy is now essential, according to fresh European research which finds that Dutch retailers are the trailblazers when it comes to having an online shop and British businesses are the first to grasp mobile shopping. Infographic shows the research results.