The Global Marketing Alliance

Tag: subject lines

Email marketing tips for maximising the ROI of your campaign

Post author By Rae Steinbach
Post date 31st July 2018

Take the guesswork out of your email campaigns and lose the silly mistakes that are costing you money – these straightforward email marketing tips and tactics show you what you should be doing …and what you shouldn’t! Rae Steinbach shines a spotlight on an effective and more lucrative use of the channel.

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Tags content marketing, data hygiene, e-commerce, email, email deliverability, email list, email marketing, marketing campaigns, marketing strategy, mobile marketing, newsletters, personalisation, ROI, social media, subject lines, subscribers

Best practice Data Driven Channels Email Europe

Email marketing subject lines: avoid the mundane but mention benefits

Post author By Sally Hooton
Post date 10th September 2015

Having studied more than three billion emails, from over 125,000 individual email campaigns, Adestra has compiled its 2015 Subject Line Analysis Report showing what works and what doesn’t, together with ideas on how to improve results.

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Tags marketing campaigns, subject lines