Tag: law and compliance

Protect your reputation: the counterfeit epidemic is damaging brands like never before

Post author By Chrissie Jamieson
Post date 4th June 2018

Counterfeit goods trading is damaging brands, research from MarkMonitor shows, with almost half of brands reporting lost sales revenue as a result of fraud. More than half of the survey respondents agree that keeping a brand safe will become increasingly difficult over the next five years, with challenges coming from the areas of AI, the dark web and augmented reality. Chrissie Jamieson has advice on keeping your business reputation intact.

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Tags brand infringement, brand protection, branding, counterfeiting, law and compliance, legal and compliance

Americas Best practice Europe GDPR Global Legal & Compliance Strategy and Management UK USA

Why US marketers must get up to speed to avoid a GDPR shock

Post author By Ardi Kolah
Post date 1st June 2018

If marketers in the US want to continue selling into the world’s largest digital single market, they need to figure out carefully how the new General Data Protection Regulation affects their database . . . or they are in for a nasty GDPR shock, says Ardi Kolah.

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Tags consumer behaviour, customer data, data privacy, e-commerce, GDPR, law and compliance, legal and compliance, personal data, personalised ads, targeting

Best practice Data Protection Europe GDPR Global Legal & Compliance Strategy and Management UK

May 25: GDPR will bite as big as it barks

Post author By Duncan Hendy
Post date 8th May 2018

We are on the brink of a mega shake-up of data privacy rules – one that has caused a tsunami of stress and panic among businesses and organisations, all struggling to become compliant with the new General Data Protection Regulation in time for its May 25th deadline. GDPR will bite – very soon and very hard, but although there are plenty of negatives to be aware of, there are also many positives, says Duncan Hendy, citing an enhanced customer relationship as the ultimate reason for ensuring your database is squeaky-GDPR-clean.

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Tags customer data, data breach, data privacy, data protection, GDPR, law and compliance, legal and compliance

Data Strategy Global Insight Strategy and Management

Future-proof your business: the strategic role of data in marketing

Post author By Sally Hooton
Post date 4th May 2017

privacy & technology, role data marketing

We are in the midst of a tsunami of data but, thanks to analytics, all businesses are now able to hone ever-deeper insights from Big Data. Bernard Marr shows how this works, providing you have a clear strategy about the role of data in marketing, which is essential for businesses of all sizes to move forward and keep ahead of competitors.

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Tags Big data, customer loyalty, direct marketing, law and compliance

Data Strategy Europe In the News Strategy and Management UK

PwC to hire 1,000 experts as data security fears soar

Post author By Charlie McKelvey
Post date 1st September 2016
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The firm said the new recruits will be join its UK Risk Assurance team within the next four years and cover all industry sectors across the country. As well as cybersecurity and privacy threats, the beefed up team will cover data management, business systems and IT risks.

More than 600 jobs will be filled by external hires, while over 400 will be transferred from other PwC sites. The firm will also be recruiting at least 200 data and tech graduates.

Digital disruption

PwC UK head of assurance Hemione Hudson said: “Business models that have served clients well for decades are being disrupted or destroyed due to the speed of digital disruption, the increase of regulatory scrutiny on technology risks and the escalation of cyber threat, requiring us to respond and build a strong team of specialists.”

Although there have fewer ‘car crash’ breaches following last October’s hack on TalkTalk, there is obviously a great deal of nervousness in the market.

PwC risk assurance partner Marc Bena added: “Our clients and their customers want to know that their technology is innovative and pushing boundaries whilst being safe and delivering what is expected. We have a duty to continue to build a team of technology experts able to help our clients do business with confidence.”